Sinotruk: Driving global market success

A hundred Sinotruk heavy-duty trucks lined up at Yantai Port, East China's Shandong province, on Sept 30, ready for export to Saudi Arabia. The sale marks a milestone, with heavy-duty truck export volume reaching 15,000 for September, setting a new monthly record for China's heavy-duty truck industry.

Sinotruk, or China National Heavy Duty Truck Group, a leading enterprise in Shandong, has been at the forefront of heavy-duty truck exports since 2004. From January to September this year, the company reported a total revenue of $22.89 billion, with vehicle sales reaching 335,000 units, a 22.8 percent year-on-year increase. Its products can be found on six continents, covering 150 countries and regions with more than 1 million vehicles globally. 

The Sinotruk global partner conference is held in Qingdao, East China's Shandong province, gathering 620 distinguished guests from 97 countries. [Photo provided to chinadaily.com.cn]

The company continues to lead the global market, with its latest achievements demonstrating a robust strategy. By 2030, the company aims to export 250,000 heavy-duty trucks, 100,000 light-duty trucks, 50,000 light vehicles, and 3,000 mining trucks, targeting $1 billion in after-sales, as announced at the Sinotruk global partner conference in Qingdao on Oct 18.

Sinotruk's success lies in its comprehensive approach. Domestically, it operates 10 major vehicle production bases with a monthly heavy-duty truck capacity of up to 30,000 units. Internationally, Sinotruk has established 30 knocked-down factories and plans to expand to 400 overseas dealers by 2030. 

Innovation is a key driver, with significant investment in R&D, targeting over $4 billion and a team of 8,000 professionals. Its product range is expanding to include light-duty trucks, mining trucks, and vans, leading in new energy and intelligent driving technologies. 

Collaboration is another pillar of Sinotruk's strategy. It partners with global suppliers and companies to create a win-win ecosystem. 

Sinotruk's commitment to local development is evident in projects like the new knocked-down factory and training center in Libya and the Saran Machinery in Kazakhstan, which will create 1,000 jobs.

(chinadaily.com.cn)